I looked around my room today and found a product that I find myself always buying - Febreze. I think personally the product reminds me of home, every time I spray it I get a big whiff of mom's living room cleaning. When I think about why my mom started first buying it, or why I still buy it (besides of the home smell to it), descriptive words come to my mind:
-Fresh
-Clean
-Smells good
-Refreshing
-Disinfectant
-Eliminates odor
The image it portrays is clean and simple. The bottle reminds me of fresh water, very clean, as if you could drink it (you probably wouldn't want to do that though).
On Brandtags.net the top 10 descriptive words for the brand Febreze are
1.) Smell
2.)Fresh
3.) Scent
4.)Spray Stinky
5.)Useless
6.)Odor
7.)Air
8.)Clean
9.)Fabric
10.)Useless
The last 5 were repetitive words, the two that really suck out and were popular descriptive words were Smell and Fresh, two words that I also used to describe the product.
I think that Frebreze gives off the image of being a "fresh," "smell good," "clean" product though it's commercials. The commercials also are sometimes funny and stress on the fact that Febreze smells very good. The brand also markets itself through other alternative smelling products such as plug in applicators, candles, and it has also partnered with Tide laundry detergent to come up with an idea for better smelling clothes.
