Blog Assigment

My trip to the Mall

I hadn't been to the mall in awhile, so going there was weird. I normally don't go to the mall anymore because since the economy has been declining, so has the stores that aren't making any money-probably because people don't have the money to spend. But never the less I went to one store that I never go into, American Eagle. It not that I don't like American Eagle, my perceived view of the places was that it represented a style that wasn't me. I always feel that the people there are pretentious because they are a name brand. But when I went in I actually like some of the clothes and the employees greeted me with all smiles. I still probably wouldn't buy their clothes because they are too much and when you where their items you basically a walking advertisement displaying the name of their brand across your chest. But all in all, my experience there was good. It didn't make me want to buy their clothes, but I can understand why people would. There was very good customer services and the place was very bright and attractive to look at.

American Eagle Website

Journalism Class

Exam Questions

1. In business to business buying behavior, the deciders ______
a) authorize the purchase
b) decide what amount to buy
c) individuals responsible for making the purchase
d) shape the buying decision by providing information

answer= A

2. What is not apart of Consumer Segments
a) Benefit
b) Demographics
c) Geographic
d) Cheap Labor

Answer= obviously D


3. The period where you don't advertise is called______.
a) grazing period
b) hiatus period
c) stop period
d) break period

answer: B

4. There are 7 popular advertising appeals: Fear, Humor, Sex, Music, Rationality, Emotions and ______
a) physicality
b) intelligence
c) scarcity
d) roughness

answer: C

Check This Out!!!!

Hey guys! So for my Advertising Class we got into groups and each one did a project to promote being responsible for binge drinking. Each project was a guerrilla marketing tactic to get students on campus to Step It Up and be responsible drinkers. If you wanna drink that's fine, but don't do in a stupid manner that's going to affect you and others.

Check what our group did!!!!

http://www.youtube.com/watch?v=ksc_xzMyw0M


Please fill this survey out to help people understand the effects of binge drinkers!!!

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA

Group Projects

On Wednesday I looked at a RAW display in the student center.  The display was in a glass case across from McDonalds.  It was interesting because it focused on statistics of alcohol and rape relations among women.  The display had half naked barbie dolls holding signs with statistics on them.  It was a neat display but I thought it wasn't that effective.  That area of the student center doesn't get that much traffic, plus it's a glass case indented into the wall.  If someone were to walk by they probably would be less likely to look at it.  I didn't think it was really "guerilla" advertising.

The second RAW event I went to was outside of Lawson on Friday.  It was a mock tailgate where students from class had beer drinking t-shirts, a cooler, music and a megaphone.  They yelled at students "Party" and acted like they were drunk and tailgating.  It was really effective because a lot of people stopped and listened to them.  They promoted RAW in a really effective way.  I thought that there project was a great one.