Exam Questions

1. In business to business buying behavior, the deciders ______
a) authorize the purchase
b) decide what amount to buy
c) individuals responsible for making the purchase
d) shape the buying decision by providing information

answer= A

2. What is not apart of Consumer Segments
a) Benefit
b) Demographics
c) Geographic
d) Cheap Labor

Answer= obviously D


3. The period where you don't advertise is called______.
a) grazing period
b) hiatus period
c) stop period
d) break period

answer: B

4. There are 7 popular advertising appeals: Fear, Humor, Sex, Music, Rationality, Emotions and ______
a) physicality
b) intelligence
c) scarcity
d) roughness

answer: C