Check This Out!!!!

Hey guys! So for my Advertising Class we got into groups and each one did a project to promote being responsible for binge drinking. Each project was a guerrilla marketing tactic to get students on campus to Step It Up and be responsible drinkers. If you wanna drink that's fine, but don't do in a stupid manner that's going to affect you and others.

Check what our group did!!!!

http://www.youtube.com/watch?v=ksc_xzMyw0M


Please fill this survey out to help people understand the effects of binge drinkers!!!

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA

Group Projects

On Wednesday I looked at a RAW display in the student center.  The display was in a glass case across from McDonalds.  It was interesting because it focused on statistics of alcohol and rape relations among women.  The display had half naked barbie dolls holding signs with statistics on them.  It was a neat display but I thought it wasn't that effective.  That area of the student center doesn't get that much traffic, plus it's a glass case indented into the wall.  If someone were to walk by they probably would be less likely to look at it.  I didn't think it was really "guerilla" advertising.

The second RAW event I went to was outside of Lawson on Friday.  It was a mock tailgate where students from class had beer drinking t-shirts, a cooler, music and a megaphone.  They yelled at students "Party" and acted like they were drunk and tailgating.  It was really effective because a lot of people stopped and listened to them.  They promoted RAW in a really effective way.  I thought that there project was a great one.

3 EXAMPLE QUESTIONS FOR THE EXAM!!

For our first exam three questions that could be presented are

First the most basic question that everyone should know when studying advertising is

1.)What is Integrated Marketing Communications?

The answer to that is that IMC is the coordination and integration of all marketing communication tools, avenues and sources within a company into a seamless program which maximizes the impact on consumer and other end-users at a minimal cost.

A second question could be,

2.)What are the four components of an IMC plan?

The answer is the Foundation, Advertising tools, Promotional tools and Integration tools.

The third question could ask,

3.) What are the 4 types of corporate names?

The answer is Overt names, Implied names, Conceptual names, and Iconoclastic names.

These are just a few examples of some questions that could be on the exam.  They have all been covered in class lectures and students, if they study, will know them.