First the most basic question that everyone should know when studying advertising is
1.)What is Integrated Marketing Communications?
The answer to that is that IMC is the coordination and integration of all marketing communication tools, avenues and sources within a company into a seamless program which maximizes the impact on consumer and other end-users at a minimal cost.
A second question could be,
2.)What are the four components of an IMC plan?
The answer is the Foundation, Advertising tools, Promotional tools and Integration tools.
The third question could ask,
3.) What are the 4 types of corporate names?
The answer is Overt names, Implied names, Conceptual names, and Iconoclastic names.
These are just a few examples of some questions that could be on the exam. They have all been covered in class lectures and students, if they study, will know them.
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