Friday, February 13, 2009

Group Projects

On Wednesday I looked at a RAW display in the student center.  The display was in a glass case across from McDonalds.  It was interesting because it focused on statistics of alcohol and rape relations among women.  The display had half naked barbie dolls holding signs with statistics on them.  It was a neat display but I thought it wasn't that effective.  That area of the student center doesn't get that much traffic, plus it's a glass case indented into the wall.  If someone were to walk by they probably would be less likely to look at it.  I didn't think it was really "guerilla" advertising.

The second RAW event I went to was outside of Lawson on Friday.  It was a mock tailgate where students from class had beer drinking t-shirts, a cooler, music and a megaphone.  They yelled at students "Party" and acted like they were drunk and tailgating.  It was really effective because a lot of people stopped and listened to them.  They promoted RAW in a really effective way.  I thought that there project was a great one.

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