3 EXAMPLE QUESTIONS FOR THE EXAM!!

For our first exam three questions that could be presented are

First the most basic question that everyone should know when studying advertising is

1.)What is Integrated Marketing Communications?

The answer to that is that IMC is the coordination and integration of all marketing communication tools, avenues and sources within a company into a seamless program which maximizes the impact on consumer and other end-users at a minimal cost.

A second question could be,

2.)What are the four components of an IMC plan?

The answer is the Foundation, Advertising tools, Promotional tools and Integration tools.

The third question could ask,

3.) What are the 4 types of corporate names?

The answer is Overt names, Implied names, Conceptual names, and Iconoclastic names.

These are just a few examples of some questions that could be on the exam.  They have all been covered in class lectures and students, if they study, will know them.  

Purchasing the product was a breeze- FEBREZE!

I looked around my room today and found a product that I find myself always buying - Febreze.  I think personally the product reminds me of home, every time I spray it I get a big whiff of mom's living room cleaning.  When I think about why my mom started first buying it, or why I still buy it (besides of the home smell to it), descriptive words come to my mind:

-Fresh

-Clean

-Smells good

-Refreshing

-Disinfectant

-Eliminates odor

The image it portrays is clean and simple.  The bottle reminds me of fresh water, very clean, as if you could drink it (you probably wouldn't want to do that though).

On Brandtags.net the top 10 descriptive words for the brand Febreze are

1.) Smell

2.)Fresh

3.) Scent

4.)Spray Stinky

5.)Useless

6.)Odor

7.)Air

8.)Clean

9.)Fabric

10.)Useless

The last 5 were repetitive words, the two that really suck out and were popular descriptive words were Smell and Fresh, two words that I also used to describe the product.

I think that Frebreze gives off the image of being a "fresh," "smell good," "clean" product though it's commercials.  The commercials also are sometimes funny and stress on the fact that Febreze smells very good.  The brand also markets itself through other alternative smelling products such as plug in applicators, candles, and it has also partnered with Tide laundry detergent to come up with an idea for better smelling clothes.  

Febreze Commercial

I'm a coca cola type of girl.  I also happen to think their commercials are pretty great.  Since technology is growing more and more these days t.v., movies, and commercials all seem to be intensified by visual effects.  I really like this computerized commercial by coca cola, it's pretty awesome!

http://www.youtube.com/watch?v=R1NnyE6DDnQ

Me

My name is Sarah Shelton.  This is my last semester in college and I'm scared to death.  My degree will be in Journalism and I've spent most of my time in school focusing on the writing aspect.  The few classes I took with graphics and advertising strategies I loved!  I love to write, but I found out as I went through the motions of college that I really love the visual, creative aspect about media and how it communicates to people.  I hope that by taking this class I will grasp a better understanding about how advertising and marketing works in society.